Pitfalls to Avoid in Your Online Marketing

Every business person "knows" that his or her brand needs to be online. The problem is that many businesses are doing it so poorly that they are actually hurting their image. These days, regardless of what type of business you have, whether B-to-C or B-to-B, the way...

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Top Marketing Books to Get Your Business Moving!

The right frame of mind can be the difference between success and failure in your marketing plan. We've curated the top 5 books that we think will boom your business into the future! These selections cover mindset, marketing strategy and how to really set yourself...

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Are Your Customers Thankful for You?

Are Your Customers Thankful for You? As the Thanksgiving holiday approaches, we are reminded to contemplate on and be thankful for what we have, not just in terms of the physical assets, but also regarding relationships and circumstances for which we can be grateful. ...

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What NOT to Do on Social Media

When using social media platforms for business applications, there are many things that are often not understood about the the various uses, plus points and drawbacks for the different platforms. Not understanding these fully can get an entrepreneur into trouble...

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Marketing 101: Untangling the Terminology

FACT: Vague understanding of the basic terms of a subject causes inaction or incorrect application.   In today's iffy economy, many business owners are stymied when it comes to the crucial questions having to do with bringing in new business:  "What to market?"  "How...

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5 Top Tools to Make Your Marketing More Productive

Marketing programs may seem daunting to run, but with a little organization and the right tools, not only can you get more done, you’ll end up less aggravated. In running an online program, there are some tasks that we must perform repeatedly; for most tasks, not...

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Marketing Tactics for Startups on a Budget

Marketing Tactics for Startups on a Budget Being an "entrepreneur" sounds cool as heck, and in the current environment, some of them, according to Forbes, are like rock stars. “Fans” gather just to get a word or grab a selfie with these stars that, most likely, were...

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Top Ways to Repurpose Your Content and Broaden Your Reach

Entrepreneurs and businesses sometimes struggle to create enough valuable content to reach their audience — the time investment needed being one of the top gripes. However, it’s just a matter of viewpoint—the door is actually wide open for someone with a focused...

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What Makes Online Branding Essential

Building a strong online branding presence can seem a daunting task, leading to the not-so-workable idea that "If I don’t acknowledge the internet as an actual marketing tool, it doesn’t matter and "business as usual" can continue." Unfortunately (or fortunately, as...

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