Old School Marketing Still Works

Old School Marketing Still Works Facebook Ads, Pay-Per-Click, funnels and conversions. They’re all the rage, and it seems like every minute a new method is announced, called by a new buzz word, that is "ten times better" than the one that was just sold to you. While...

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Should You Jump on the Podcast Bandwagon?

Should You Jump on the Podcast Bandwagon? Heard of podcasts? They’re like a radio show — free content but you can download and listen at your leisure. According to podcast host Libsyn, total podcast downloads grew from 1.9 billion to 2.6 billion from 2013to 2014;...

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5 Ways You May Be Helping Your Competitors

5 Ways You May Be Helping Your Unless you invent something that does not currently exist, or that's become the freak newest fad (remember Pet Rocks?) it's competitive out there. In the U.S. alone there are 16,545 new car dealers according to 2015 NADA survey, and that...

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Facebook Ads: 5 Vital Strategies to Get You Started

Facebook Ads: 5 Vital Strategies to Get You Started "I have a great idea.  We'll create a platform on which people share everything — from when they are vacationing, to details about their personal lives, to where they work and even their favorite bands or political...

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Are You Willing to Be Successful in Your Marketing?

Are You Willing to Be Successful in Your Marketing? As business owners struggle to get ahead of the competition and work to expand, they will inevitably run into barriers — this is a natural part of the game. Some of these challenges can be formidable, but successful...

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The 14 Top-Recognized Logos

14 Top-Recognized Logos — and the Stories Behind Them  Companies that know their Marketing 101 make it a priority to have a brand that is recognized above all others. In the last century, there are a few brands that have risen to the highest echelon — broad global...

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10 Brand Names that Became the Product Themselves

10 Brands that Became Themselves Many brand names are actually the words that we use to call other brands in the space. They have become so successful that they not only transcend the space, but they have become the "generic name" for all similar products. Need a...

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5 Musts for Creating Search-Friendly Content

5 MUSTS For Creating Search-Friendly Content 1. Know Your Audience and Learn to Think as They Do Since Google's Hummingbird algorithm update, Google now thinks in questions. In our previous post, Improving Search Rank: A History of Google Updates we mentioned that due...

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Improving Search Rank: History of Google Updates

Improving Search Rank: History of Google Updates Let's face it — Google is the Internet, and businesses can no longer avoid playing by their rules because they own the playing field. According to Net Market Share, as of April 2016 Google accounts for 71% of all...

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Why Do You Need Social Media?

Why You Need a Digital Brand! Why should anyone care about your brand? If you've never asked yourself this question before, then there may be a reason that you are in the position that you are. Especially in this day and age of so much digital media, there is noise...

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