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What NOT to Do on Social Media

When using social media platforms for business applications, there are many things that are often not understood about the the various uses, plus points and drawbacks for the different platforms. Not understanding these fully can get an entrepreneur into trouble...

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Marketing 101: Untangling the Terminology

FACT: Vague understanding of the basic terms of a subject causes inaction or incorrect application.   In today's iffy economy, many business owners are stymied when it comes to the crucial questions having to do with bringing in new business:  "What to market?"  "How...

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5 Top Tools to Make Your Marketing More Productive

Marketing programs may seem daunting to run, but with a little organization and the right tools, not only can you get more done, you’ll end up less aggravated. In running an online program, there are some tasks that we must perform repeatedly; for most tasks, not...

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Marketing Tactics for Startups on a Budget

Marketing Tactics for Startups on a Budget Being an "entrepreneur" sounds cool as heck, and in the current environment, some of them, according to Forbes, are like rock stars. “Fans” gather just to get a word or grab a selfie with these stars that, most likely, were...

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Top Ways to Repurpose Your Content and Broaden Your Reach

Entrepreneurs and businesses sometimes struggle to create enough valuable content to reach their audience — the time investment needed being one of the top gripes. However, it’s just a matter of viewpoint—the door is actually wide open for someone with a focused...

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What Makes Online Branding Essential

Building a strong online branding presence can seem a daunting task, leading to the not-so-workable idea that "If I don’t acknowledge the internet as an actual marketing tool, it doesn’t matter and "business as usual" can continue." Unfortunately (or fortunately, as...

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Old School Marketing Still Works

Old School Marketing Still Works Facebook Ads, Pay-Per-Click, funnels and conversions. They’re all the rage, and it seems like every minute a new method is announced, called by a new buzz word, that is "ten times better" than the one that was just sold to you. While...

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Should You Jump on the Podcast Bandwagon?

Should You Jump on the Podcast Bandwagon? Heard of podcasts? They’re like a radio show — free content but you can download and listen at your leisure. According to podcast host Libsyn, total podcast downloads grew from 1.9 billion to 2.6 billion from 2013to 2014;...

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5 Ways You May Be Helping Your Competitors

5 Ways You May Be Helping Your Unless you invent something that does not currently exist, or that's become the freak newest fad (remember Pet Rocks?) it's competitive out there. In the U.S. alone there are 16,545 new car dealers according to 2015 NADA survey, and that...

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Facebook Ads: 5 Vital Strategies to Get You Started

Facebook Ads: 5 Vital Strategies to Get You Started "I have a great idea.  We'll create a platform on which people share everything — from when they are vacationing, to details about their personal lives, to where they work and even their favorite bands or political...

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